#digital-marketing-trends

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fromSearch Engine Roundtable
5 days ago

Survey Says: PPC is Harder Than It Was 2 Years Ago

53% of respondents claimed that managing PPC campaigns is 'harder' than it was 2 years ago. A mere 16% thought that it was 'easier' than it was 2 years ago, and 31% said it was 'about the same.' Of those in the minority who thought it was easier, their rationale was: Improved automated bidding - noted by 45% of 'easier' respondents, The use of AI/LLMs - noted by 39% of 'easier' respondents, Improved automated targeting - noted by 38% of 'easier' respondents.
Marketing tech
Marketing
fromThedrum
6 days ago

'Bullish' marketing industry plans to boost spending power in 2024, new data shows

Over 70% of UK marketing leaders plan to increase digital budgets in 2024, with significant spending growth directed toward AI, websites, SEO, and content marketing.
Marketing tech
fromDigiday
8 months ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
fromForbes
10 months ago

How To Know When It's Time To Try A New Social Media Channel

When you see signs like declining engagement, it's essential to change direction by exploring new strategies, formats, or channels to revitalize your outreach.
Social media marketing
Marketing tech
fromForbes
10 months ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
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