fromThe Drum
4 days ago'The internet is a conversation': Lessons from the Cluetrain Manifesto 17 years on
Individuals and organisations have access to exactly the same media and networks to build relationships and find and share information. You can build gorgeous websites and apps. You can publish lovely looking branded content via Instagram and Facebook. But if your product or service doesn't meet my expectation and you don't give me the opportunity to have a proper conversation with you, I'm going to use those channels to call you out.

