#direct-traffic

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#traffic-attribution #referrer #marketing-measurement #ai-brand-awareness #attribution #ga4-search-console
Marketing tech
fromPractical Ecommerce
13 hours ago

The Truth about 'Direct' Traffic

Analytics platforms label visits without a referrer or tracking parameter as "direct", creating a catch-all that can hide true marketing-sourced traffic and campaign performance.
Marketing tech
fromMarTech
1 week ago

Why AI visibility can increase direct traffic even when nobody clicks | MarTech

AI mentions increase later direct traffic by creating memory-driven “read, remember, return” behavior that functions like advertising even without clicks.
E-Commerce
fromEMARKETER
4 months ago

Direct traffic dominates fashion ecommerce

53.7% of visits to US fashion and apparel websites originated from direct traffic between July 2024 and June 2025.
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