#dollar-shave-club

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fromMarketing Dive
5 days ago
Marketing

How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

Dollar Shave Club launched a profanity-heavy "Bullshit Meter" campaign across CTV and digital after NBCUniversal rejected it for Super Bowl broadcast.
Business
fromFortune
4 months ago

Dollar Shave Club CEO says the company is returning to its irreverent roots after Unilever 'neutered the voice of the brand' | Fortune

Dollar Shave Club underperformed after Unilever acquisition; new CEO Larry Bodner aims to restore brand voice, product quality, and DTC strength.
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