Startup companies
fromFast Company
2 weeks agoShuttered startups are selling old Slack chats and emails to AI companies
Defunct startups are monetizing their digital data by selling it to AI companies, raising significant privacy concerns.
External marketing speaks to the public. It's aimed at customers, both current and potential. Internal marketing, however, is meant for employees. The two audiences may overlap in some aspects - age, location, income level - but remain distinct groups with a different relationship to the company. As noted earlier, the goal of external marketing is to generate more revenue for the business, whether that's through more sales or subscriptions.