Those ads, at least the ones spotted in the wild, were from Expedia and were spotted by Ashley Fletcher from Adthena. He posted this screenshot of them: The query or prompt was [What's the best way to book a weekend away?] and it did not require a follow up prompt to trigger the ads. The ads just showed up at the bottom of the first response.
Travellers looking to score the best Black Friday hotel deals this year will find irresistible offers that make luxurious getaways more affordable than ever. From savings on family-friendly hotels in Europe to lowered rates for sophisticated wellness hotels, the opportunities to save are abundant and diverse. This Black Friday, many brands are offering generous discounts and complimentary amenities, plus flexible travel windows that allow you to plan well into 2026.
Expedia is leveraging social media, recognizing that 80% of millennials make travel decisions based on platforms, thereby enhancing the booking experience using AI.