#fandom-marketing

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#cultural-signaling #product-stunts #consumer-identity #political-advertising #survivor #voter-mobilization
Marketing
fromCreative Review
5 days ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
New York City
fromWIRED
2 months ago

Politics Is Fandom; Fascism Is Fanfic

Zohran Mamdani's campaign used fandom-targeted ads, including a Survivor-themed spot, to engage and mobilize existing fan communities and translate political messages into emotional fandom language.
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