A former DreamWorks president just raised $11.6M to build franchises using AI
AI can't really make stories that are enduring. The biggest pain point is getting an audience. There's wonderful stuff being done. I'm not sure anyone's getting to see it.
Xbox 25th-Anniversary Year Will Be "Really Special," Phil Spencer Says
"When you think about Fable, when you think about Gears, when you think about Forza, I mean, these are franchises that have been really part of what makes Xbox what it is today," said Spencer.
Hollywood's upcoming summer lineup showcases a mixture of sequels and original works, emphasizing the ease of franchising when the content feels fresh, amidst a sea of remakes.
Sequels offer continuity and nostalgia, allowing characters and communities to evolve in familiar worlds, reflecting life's cycles and human experiences.
At CBS, Everything Old Is New Again, Including NCIS'
CBS continues to dominate broadcast television by leveraging established franchises and delivering high ratings with a combination of returning and new series.
The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
Mattel is transforming from a toy manufacturer into an entertainment powerhouse by developing franchises and leveraging successful IP, starting with Barbie.