The girls' trip was perfect: Samantha Stobo and her best friend spent two weeks in Italy drinking wine, suntanning, driving a convertible down the coast of Puglia. But there was one part of la dolce vita the 32-year-old never warmed up to: long, late, lazy dinners that rarely began before 8pm and stretched well past 10. I am such an early eater, Stobo said. Back home in Miami, her ideal dinner time is 5.30; she simply can't wait much later.
However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions is especially prevalent among Millennials and Gen Z. The sheer volume of email is part of the problem. Validity says global email volumes (for legitimate, permission-based emails) have doubled since the beginning of the COVID pandemic in early 2020, when brands were throwing everything they had at digital channels.
Blanchette emphasized the importance of understanding and catering to Gen Z and millennials with young families, targeting these demographics for growth and rejuvenation.