#gen-z-drinking-habits

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#daytime-drinking-trends #mindful-consumption #alcohol-brand-strategy #generational-preferences
Cocktails
fromBusiness Insider
13 hours ago

Alcohol brands are shifting spending to brunch, daytime events as Gen Z drinks 'differently'

Gen Z drinks less and more intentionally, preferring daytime social occasions like brunches over late-night bar crawls, prompting alcohol brands to redesign products and marketing strategies accordingly.
Beer
fromBoston Herald
2 months ago

Nonalcoholic options are making Dry January more 'beerable'

Nonalcoholic beer and Dry January gain popularity as overall alcohol consumption declines, driven by health goals, moderation efforts, and shifting substance preferences.
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