#gen-z-engagement
#gen-z-engagement

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How to tap into the power of live-stream shopping

Live-stream shopping combines entertainment and commerce, proving successful in markets like China and the US.

Integrating live-stream shopping into marketing strategies is key to boosting engagement and conversions.

Brieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.

AI companies are increasingly targeting college students with free access to premium AI tools during finals season.

Brands must integrate cultural understanding into strategies to engage Gen Z effectively.

Eventbrite's new app emphasizes intuitive event discovery, aiming to counter declining ticket sales.

The redesign targets younger users eager to connect online interests with live events.

Social media marketing success relies on authenticity and relatable storytelling.

Managing online presence is crucial for making strong first digital impressions.

AI plays a significant role in enhancing content creation for brands.

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