#generational-trends

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#consumer-behavior
fromPractical Ecommerce
1 week ago
Social media marketing

Charts: U.S. Digital Media Trends 2025

Deloitte's 2025 Digital Media Trends report reveals a significant shift toward social media and varied media consumption across generations.
fromwww.theguardian.com
3 months ago
Coffee

Instant regret: why is the UK still addicted to the worst kind of coffee?

Instant coffee, widely consumed in the UK, reflects the national character of seeking quick solutions to life's mundane realities.
fromPractical Ecommerce
1 week ago
Social media marketing

Charts: U.S. Digital Media Trends 2025

Deloitte's 2025 Digital Media Trends report reveals a significant shift toward social media and varied media consumption across generations.
fromwww.theguardian.com
3 months ago
Coffee

Instant regret: why is the UK still addicted to the worst kind of coffee?

Instant coffee, widely consumed in the UK, reflects the national character of seeking quick solutions to life's mundane realities.
more#consumer-behavior
fromwww.theguardian.com
1 week ago
OMG science

There's a deep ugliness and some slippery ethics behind the snail slime beauty boom | Catherine Bennett

The rise of snail slime in beauty products reflects generational interest in cruelty-free, natural skincare solutions.
fromNew York Post
1 week ago
Food & drink

Exclusive | Active dates 25% more likely to lead to a second date than bars, restaurant meet-ups: report

Activity-based first dates, like hiking, significantly increase the likelihood of a second date compared to traditional bar outings.
#alcohol-consumption
Beer
fromBusiness Insider
1 month ago

Gen Z and millennials are drinking less. Baby boomers are getting sloshed.

Baby boomers are increasingly spending on alcohol and bar outings, contrasting with younger generations who are drinking less.
Wine
fromwww.theguardian.com
7 months ago

Stuffy, unhealthy or just mid' are young people over wine?

Young people are losing interest in wine, impacting its future market share.
Wine consumption is declining significantly, especially among millennials and Gen Z.
fromwww.theguardian.com
2 weeks ago
UK news

Cinderella partying: why young women no longer dance until dawn

Young women are increasingly opting for early bedtimes after nights out, reflecting changes in drinking culture and health priorities.
Beer
fromBusiness Insider
1 month ago

Gen Z and millennials are drinking less. Baby boomers are getting sloshed.

Baby boomers are increasingly spending on alcohol and bar outings, contrasting with younger generations who are drinking less.
Wine
fromwww.theguardian.com
7 months ago

Stuffy, unhealthy or just mid' are young people over wine?

Young people are losing interest in wine, impacting its future market share.
Wine consumption is declining significantly, especially among millennials and Gen Z.
fromwww.theguardian.com
2 weeks ago
UK news

Cinderella partying: why young women no longer dance until dawn

Young women are increasingly opting for early bedtimes after nights out, reflecting changes in drinking culture and health priorities.
more#alcohol-consumption
#home-buying
fromwww.nytimes.com
2 weeks ago
NYC real estate

Boomers Are Buying the Most Homes (Again)

Baby boomers reclaimed the lead in U.S. home purchases in the last year, highlighting generational economic shifts.
fromwww.housingwire.com
4 weeks ago
SF real estate

Baby boomers overtake Millennials in buying the most houses

Baby boomers have become the largest demographic of home buyers in the U.S., outpacing millennials.
more#home-buying
Mental health
fromEntrepreneur
4 weeks ago

Bank of America Analysts: Wellness Industry Expected to Boom | Entrepreneur

Younger generations are driving a significant shift towards self-care and wellness spending, outpedaling traditional leisure activities and contributing to growth in wellness stocks.
#lgbtq
NYC LGBT
fromgaycitynews.com
1 month ago

Report finds that LGBTQ people now make up 9.3% of US population | amNewYork

Over 9% of the US population identifies as LGBTQ, marking significant year-over-year growth since 2012.
LGBT
fromAdvocate.com
2 months ago

More adults than ever - including 23% of Gen-Z - identify as LGBTQ+

LGBTQ+ identification among U.S. adults has reached an all-time high of 9.3% in 2024.
The rise in LGBTQ+ identification is notably higher among younger generations.
NYC LGBT
fromgaycitynews.com
1 month ago

Report finds that LGBTQ people now make up 9.3% of US population | amNewYork

Over 9% of the US population identifies as LGBTQ, marking significant year-over-year growth since 2012.
LGBT
fromAdvocate.com
2 months ago

More adults than ever - including 23% of Gen-Z - identify as LGBTQ+

LGBTQ+ identification among U.S. adults has reached an all-time high of 9.3% in 2024.
The rise in LGBTQ+ identification is notably higher among younger generations.
more#lgbtq
fromwww.independent.co.uk
3 months ago
UK news

Gen Z far less likely to be atheists than parents and grandparents, new study reveals

Younger generations show increased spirituality, challenging assumptions of a decline in religious beliefs.
fromwww.housingwire.com
3 months ago
Real estate

Younger generations are most likely to pursue home renovations

High home prices are prompting homeowners to renovate rather than move, with younger generations leading renovation trends. Most homeowners have no plans to leave their homes.
fromSouth China Morning Post
4 months ago
Remote teams

Redefining Hong Kong's workforce for the future

Companies must evolve workplace models to align with Gen Z's values, emphasizing flexibility, well-being, and technology to drive employee satisfaction.
#social-media
fromFast Company
4 months ago
Miscellaneous

'My best friend': Gen Zers are gushing about ChatGPT on TikTok

ChatGPT's popularity surged, especially among younger users, for its perceived empathy, intelligence, and role in daily life.
fromwww.bbc.com
7 months ago
Marketing

The 880-year-old B&B embracing Gen Z marketing

A historic bed and breakfast successfully appealed to younger audiences by using Gen Z humor in its marketing strategy.
fromFast Company
4 months ago
Miscellaneous

'My best friend': Gen Zers are gushing about ChatGPT on TikTok

ChatGPT's popularity surged, especially among younger users, for its perceived empathy, intelligence, and role in daily life.
fromwww.bbc.com
7 months ago
Marketing

The 880-year-old B&B embracing Gen Z marketing

A historic bed and breakfast successfully appealed to younger audiences by using Gen Z humor in its marketing strategy.
more#social-media
#wealth-transfer
from24/7 Wall St.
4 months ago
Miscellaneous

Are Baby Boomers Being Too Stingy With Their $105 Trillion Nest Egg

Baby Boomers plan to enjoy their wealth during their lifetime rather than pass it on to heirs, reflecting a shift in generational values.
fromFast Company
7 months ago
Privacy professionals

The Great Wealth Transfer is coming: Here's how much younger Americans expect to inherit from their parents

Trillions are expected to be transferred from older generations to younger ones in the upcoming decades.
Half of Americans expect to inherit money in their lifetimes, showing optimism about future wealth.
Parents are increasingly ambitious about the size of inheritances they want to leave for their children.
Miscellaneous
from24/7 Wall St.
4 months ago

Are Baby Boomers Being Too Stingy With Their $105 Trillion Nest Egg

Baby Boomers plan to enjoy their wealth during their lifetime rather than pass it on to heirs, reflecting a shift in generational values.
fromFast Company
7 months ago
Privacy professionals

The Great Wealth Transfer is coming: Here's how much younger Americans expect to inherit from their parents

Trillions are expected to be transferred from older generations to younger ones in the upcoming decades.
Half of Americans expect to inherit money in their lifetimes, showing optimism about future wealth.
Parents are increasingly ambitious about the size of inheritances they want to leave for their children.
more#wealth-transfer
fromMan of Many
4 months ago
Marketing

Forget Doom Scrolling, 'New' Social Media is Built Different | Man of Many

Social media audiences are migrating from established platforms like Twitter and TikTok to alternatives like Bluesky due to content saturation and disillusionment.
fromBon Appetit
5 months ago
Miscellaneous

Dear Diners, You Don't Have to Help Clear the Table at a Sit-Down Restaurant

Self-bussing can be counterproductive and interfere with waitstaff responsibilities, particularly when diners are overly eager to assist.
Younger diners often feel a need to help and take ownership, but this may disrupt the service experience.
fromMarTech
5 months ago
Marketing

New horizons for data-driven direct mail marketing | MarTech

Direct mail marketing remains impactful as it engages consumers significantly more than emails when it is relevant and respectful.
fromForbes
6 months ago
Marketing

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.
fromFast Company
11 months ago
Marketing

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.
fromArchitectural Digest
10 months ago
Design

Silver Is Serving-Again! Why This Nostalgic Tabletop Trend Will Never Tarnish

Silver tableware is making a comeback among younger generations for its chic and timeless appeal.
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