"The potential use of large language models (LLMs) to simulate human cognition and behavior has been heralded as an upcoming paradigm shift in psychological and social science research," wrote lead author Eric Mayor, PhD, a senior researcher at the University of Basel, in collaboration with Lucas Bietti, PhD, an associate professor of psychology at Norwegian University of Science and Technology (NTNU), and Adrian Bangerter, PhD, a professor of psychology at the University of Neuchâtel.