The Girlboss Isn't Dead, She's Just Rebranded for Gen Z
The girlboss image transformed from grind-focused hustle to celebrity-driven, soft-lifestyle branding emphasizing ease, beauty, and founder transparency for Gen Z.
I'm rooting for female founders' comebacks. And for the end of branding women, from girlboss to tradwife and all the way down
Female founders faced impossible 'girlboss' expectations, punished for assertive behaviors while being expected to be nurturing, flawless, and held to narrower standards.