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fromThe Drum
5 days ago

Influencer names former 4C Insights director Kirsty Brice as global marketing director

With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin.
National Basketball Association
fromDigiday
1 month ago

'There's tremendous opportunity': NBA sponsorships lead on European expansion

The NBA plans a 16-team European division by 2027 and will pursue sponsorship and brand partnerships to capitalize on basketball's growing popularity in Europe.
Marketing
fromFast Company
1 month ago

These 4 global brands pushed their message across borders

Global-minded brands expand reach by using culturally tailored messaging, partnerships, and localized products to drive growth, engagement, and market share across countries.
fromBusiness Insider
2 months ago

From gingerbread lattes to cranberry white mochas: What Starbucks' global holiday flavor lab says about its turnaround effort

For Starbucks, its rotating menus of festive flavors are a carefully crafted global strategy to define what the holidays taste like. Each November, the world's largest coffee chain rolls out limited-time menu offerings designed to spark both joy and revenue - from Latin America's Hazelnut Caramel Latte to gingerbread classics featured across the Asia Pacific region. Underneath the whipped cream this year is a clue to how the brand's turnaround effort is going, analysts told Business Insider.
Coffee
Cars
fromMiami Herald
4 months ago

Ford marketing chief talks economy, AI as automaker launches new global strategy

Ford launched the global "Ready Set Ford" marketing campaign to modernize brand recognition and empower consumers amid economic and regulatory headwinds.
E-Commerce
fromThe Drum
6 months ago

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.
Marketing tech
fromCreative Bloq
7 months ago

How Frontify helps the world's biggest brands stay consistent and save money

Uber streamlined brand management by adopting Frontify as its digital asset management platform, enhancing brand consistency and accessibility across the organization.
fromVariety
7 months ago

Disney Hires Nike Veteran Ron Faris to Head Consumer Products Marketing

Ron's impressive track record combined with his passion in this space make him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.
Marketing tech
Marketing tech
fromForbes
8 months ago

How Global Brands Can Avoid Cultural Missteps In New Markets

Expanding into new markets offers growth opportunities but poses risks of cultural missteps.
Marketing tech
fromwww.thedrum.com
8 months ago

Nominations revealed for The Drum Awards for Marketing 2025

The Drum Awards for Marketing 2025 highlights effective marketing efforts across global regions, celebrating industry excellence.
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