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fromThe Drum5 months agoMarketingHow Locaria's work to redefine marketing localization strategy became award-winningLocaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
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Artificial intelligencefromCreative Bloq9 months agoNothing in this Coca-Cola ad is real, but get used to itAI tools like Prod X by WPP are helping Coca-Cola scale ad content globally, ensuring hyperlocal relevance for different markets.