#global-marketing

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fromThe Drum
3 weeks ago

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.
fromCreative Bloq
1 month ago

How Frontify helps the world's biggest brands stay consistent and save money

Uber streamlined brand management by adopting Frontify as its digital asset management platform, enhancing brand consistency and accessibility across the organization.
fromVariety
1 month ago

Disney Hires Nike Veteran Ron Faris to Head Consumer Products Marketing

Ron's impressive track record combined with his passion in this space make him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.
Marketing tech
Marketing tech
fromForbes
2 months ago

How Global Brands Can Avoid Cultural Missteps In New Markets

Expanding into new markets offers growth opportunities but poses risks of cultural missteps.
fromwww.thedrum.com
2 months ago

Nominations revealed for The Drum Awards for Marketing 2025

The Drum Awards for Marketing 2025 highlights effective marketing efforts across global regions, celebrating industry excellence.
Marketing tech
fromVariety
3 months ago

Shondaland Promotes Three Execs As It Expands Communications/Marketing, Consumer Products, Digital Marketing Footprints

Shondaland promotes executives to expand its global marketing and digital presence as it celebrates its 20th anniversary.
Marketing tech
fromThe Drum
4 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
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