#glp-1-competition

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#pharma-marketing #ozempic #advertising-strategy #novo-nordisk #hiring-freeze #potential-layoffs
Marketing
fromFast Company
1 week ago

Ozempic just released its own version of the iconic Mac vs. PC ad

Novo Nordisk revived Apple's 'Get a Mac' actors to position Ozempic as the distinct, FDA-approved GLP-1 amid rising competition and business challenges.
fromFuturism
5 months ago

The Maker of Ozempic Is in Such Deep Trouble That It's Going on Hiring Lockdown

Despite ushering in the weight-loss injectable craze and reaching a whopping $604 billion market cap in March 2024, Novo has for the past 18 months suffered hit after financial hit as compounding companies cut into its profit margin by selling cheaper, off-brand Ozempic - and as Eli Lilly, the makers of rival jabs Mounjaro and Zepbound, surged ahead thanks to promising news about its orforglipron GLP-1 pill.
Business
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