Snap Just Formed a New Company Ahead of First Public AR Glasses Launch
Snap launched Specs Inc., a wholly owned subsidiary to develop and commercialize consumer-focused AR smart glasses called Specs with see-through lenses, AI assistant, gesture and voice controls.
Snap is turning its smart glasses team into its own company
Snap is creating a wholly-owned subsidiary, Specs Inc., to run its AR glasses business, attract minority investment, and prepare a 2026 consumer launch.
