For small businesses, the holiday season is both a blessing and a balancing act. From November through December, many companies earn up to 30% of their annual revenue but also experience the most intense stress on inventory, logistics, staffing, and marketing systems. The pressure to meet demand while keeping margins healthy is challenging. According to Adobe, consumer spending is forecasted to reach $253.4 billion for the 2025 holiday season.
Switch Force posted a cryptic message referencing "912" and "missing games," suggesting that a Nintendo Direct featuring more Switch 2 games could take place on September 12. VGC, meanwhile, said it heard from sources that a Nintendo Direct is planned for mid-September. Nintendo hosting a Nintendo Direct in September would not be surprising at all given Nintendo historically hosts Direct events in September.
The Toasts not Tariffs Coalition warned that tariffs could result in a $2 billion sales loss during the holiday season, affecting 25,000 American jobs.