Film
fromAdweek
4 months agoApple Plays With Action Movie Tropes in New iPhone 16 Ad
Apple humorously critiques action movie tropes in its iPhone 16 ad, featuring a comedic twist on the classic explosion escape scene.
Zoom and enhance is my least favorite Hollywood trope. What's worse is I've seen several plots on TV shows resolved using that method, showing that in reality that killer or villain would easily have gotten away since enhancing to Hollywood levels isn't a thing.