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fromwww.housingwire.com
6 days ago
Real estate

Taylor Morrison pares incentives and leans into buyer choice

Taylor Morrison prioritizes customer conviction and value over price cuts in a challenging market.
fromwww.housingwire.com
2 months ago
Real estate

Taylor Morrison's 2026 rebalance: romance over discounts

Taylor Morrison is pivoting toward core, higher-margin customers—expanding its Esplanade resort-lifestyle brand—while stepping away from lower-margin entry-level segments in 2026.
Real estate
fromFast Company
2 weeks ago

Why giant homebuilders are sticking with Sun Belt growth markets despite housing market weakness

Beazer Homes focuses on long-term growth markets in Texas, Georgia, North Carolina, and Florida despite short-term market challenges.
fromwww.housingwire.com
2 months ago

Hovnanian recalibrates amid a shift to a higher-margin mix

K. Hovnanian, remaining committed to a pace-over-price philosophy, relied on heightened incentives to clear inventory, pushing homebuilding gross profit margins to 13.4%, 490 basis points lower than a year earlier. The comparison is difficult, mainly because we've offered even greater incentives this year to maintain sales pace, which has driven much of the year-over-year decline in profit.
Real estate
Business
fromwww.housingwire.com
4 months ago

Beazer taps Howard Heckes for board; Danny Shepherd retires

Beazer Homes added Howard Heckes to its board for building-materials and leadership expertise while Danny Shepherd will retire; the company maintains focus on energy-efficient, zero-energy-ready homes.
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