London startupfromBusiness Matters10 months agoHugo Boss targets Liverpool pet brand over use of 'Boss' in trademark disputeHugo Boss has ordered a small business in Liverpool to cease use of the name "Boss" due to trademark infringement claims.
London startupfromwww.independent.co.uk10 months agoHugo Boss demands Liverpool pet shop changes nameHugo Boss is legally pursuing a small pet shop owner over the use of the word 'boss' in his company name.The case highlights the ongoing tension between large brands and small businesses regarding trademark enforcement.