#independent-artist-promotion

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Social media marketing
fromwww.theguardian.com
10 hours ago

Indie music has been invaded by fake fans and cynical viral campaigns. Here's how deep it all goes

Influencers and marketing agencies are increasingly shaping perceptions of live music events through curated social media content.
Independent films
fromIndieWire
4 hours ago

How to Make a Microbudget Movie When Hollywood Won't Fund Your Film

Filmmakers can leverage microbudget strategies and crowdfunding to create films without traditional financing barriers.
Marketing
fromForbes
2 hours ago

What Small Business Leaders Can Learn From Noah Kahan's Rise

Noah Kahan's journey illustrates the importance of resilience and authenticity for sustained success in a competitive environment.
#ai-music
Music production
fromPitchfork
1 hour ago

An Idiot's Guide to Music AI Companies

AI-generated music is rapidly growing, with major labels partnering with startups to create diverse genres and automate songwriting processes.
Music production
fromTechCrunch
1 week ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Music production
fromPitchfork
1 hour ago

An Idiot's Guide to Music AI Companies

AI-generated music is rapidly growing, with major labels partnering with startups to create diverse genres and automate songwriting processes.
Music production
fromTechCrunch
1 week ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Graphic design
fromwww.theguardian.com
1 day ago

They're supposed to be handmade': zine creators fight to resist AI influence

AI is transforming zine culture, sparking both innovation and concern among traditionalists in the underground publishing scene.
Growth hacking
fromAol
2 days ago

15 Side Hustles People Started "By Accident" That Now Make Serious Money

Small, unintentional actions can evolve into significant income opportunities through recognition and scaling.
#fertile-ground-festival
fromRAIN News
5 days ago

iHeartMedia makes exclusive deal with Citizen Skull

"We built this partnership with iHeart to create elevated genre storytelling that doesn't just live in audio, but has the potential to expand across platforms," said Dean Butler, Executive Producer of the slate and Senior Literary & Talent Manager For CitizenSkull.
Silicon Valley
Careers
fromInc
6 days ago

All Aboard the Freelance Revolution

The COVID-19 pandemic significantly increased the freelance workforce, with 73 million independent workers in the U.S. by 2025.
London music
fromPortland Mercury
5 days ago

Breaking: Portland Mercury to Host "Party of the Year" May 14 - Portland Mercury

The Mercury is hosting a Music Issue launch party on May 14 featuring four Portland artists, with proceeds benefiting Ethos Music Center.
#social-media
Social media marketing
fromInc
10 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.
Social media marketing
fromForbes
3 weeks ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromInc
10 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.
Social media marketing
fromForbes
3 weeks ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromPitchfork
6 days ago

Meet the Young Wikipedians Writing the Front Page of Music History

Wikipedia remains a unique, volunteer-driven platform for information, contrasting with the commercialization of much of the internet.
Marketing
fromForbes
1 day ago

The Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now

Music marketing needs to evoke genuine emotion to create lasting connections with audiences.
SOMA, SF
fromwww.theguardian.com
6 days ago

Has the world grown weary of art biennials? In search of an antidote, a Portuguese festival turns to anarchism

Coimbra's Monastery of Santa Clara-a-Nova is haunted and faces redevelopment into a hotel, threatening its role as an art festival hub.
NYC music
fromwww.amny.com
2 days ago

Frankie Fest grows louder at House of Yes, turning grief into a living, breathing rock movement | amNewYork

Frankie Fest celebrates the life of Frankie Maddox Rex, emphasizing community and music rather than mourning.
fromRolling Stone
1 week ago

It Started as a Festival. Now Coachella Means Cash for Creators

Coachella began as an 'anti-Woodstock,' a trial run for the idea that a festival could give concertgoers a smooth, curated experience. Now the symbiotic relationship between brands and influencers is part of the very structural makeup of Coachella.
Silicon Valley food
SF music
fromABC7 Los Angeles
1 week ago

Non-profit internet radio station turns up the volume on community

BFF.FM is a community-driven internet radio station that emphasizes human connection and supports independent music and local artists.
#new-music
Careers
fromSkift Meetings
6 days ago

The Event Job Market's New Rules

The current job market is challenging, with niche roles requiring specific experience and personal touch in recruitment.
Media industry
fromPoynter
6 days ago

Can journalists really make a living on Substack? - Poynter

Independent journalism on platforms like Substack is increasingly seen as a viable career option for journalists seeking alternatives to traditional media outlets.
Marketing
fromMiami Herald
1 day ago

How local businesses can beat big brands without a billion-dollar budget

Small and midsize brands can win locally by leveraging community relationships and authenticity rather than competing with large brands on scale.
Arts
fromwww.businessinsider.com
1 week ago

These Gen Z artists cracked the code to getting a stable paycheck: snail mail clubs

Trinity Shiroma's snail mail art club offers monthly prints and interactive elements, attracting 2,400 subscribers and generating $16,000 monthly income.
Portland
fromOregon ArtsWatch * Arts & Culture News
1 week ago

That sense of connection is at the heart of what we do: Music makers in Bend and Corvallis * Oregon ArtsWatch

Clyde Thompson founded Central Oregon Mastersingers in 2005, which has grown into a cherished community choir celebrating its 20th anniversary.
#creator-economy
fromHubspot
1 week ago
Growth hacking

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

fromInc
2 days ago
Social media marketing

Inside the Tools That Help Creators Actually Make Money

fromDigiday
1 week ago
Social media marketing

Vibes over metrics: Why more creators are holding IRL events to own their audience

Social media marketing
fromTheankler
2 weeks ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
Marketing
fromForbes
4 weeks ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Growth hacking
fromHubspot
1 week ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Social media marketing
fromInc
2 days ago

Inside the Tools That Help Creators Actually Make Money

The creator economy and social commerce significantly expanded in 2021, prompting companies to innovate and adapt to new entrepreneurial demands.
Marketing
fromForbes
5 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
1 week ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Social media marketing
fromTheankler
2 weeks ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
Marketing
fromForbes
4 weeks ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
fromTechCrunch
1 week ago

Amazon Music partners with Bandsintowns for concert listings | TechCrunch

"Live music is one of the most powerful ways fans connect with the artists they love-something we've seen firsthand through the livestream performances we've brought to fans worldwide," said Karolina Joynathsing, Director of Business Development, Amazon Music.
NYC music
Marketing
fromDigiday
2 days ago

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.
Social media marketing
fromEMARKETER
1 day ago

For creators, the reply button is the relationship

Replying to comments is the primary engagement method for US creators at 29%, significantly higher than in-person meetups at 4.9%.
fromOregon ArtsWatch * Arts & Culture News
1 week ago

Introducing ArtsLink, a hub for posting and finding essential information * Oregon ArtsWatch

ArtsLink is envisioned as an essential community resource that aims to increase visibility, spur audience engagement, and strengthen the local arts and culture ecosystem.
Portland
NYC music
fromInsideHook
1 week ago

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.
Marketing
fromThedrum
6 days ago

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.
Social media marketing
fromokmagazine.com
5 days ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
fromLos Angeles Times
1 week ago

Spotify launches push to back L.A.'s independent music venues

"Independent venues are the heartbeat of live music. They're where artists take risks, build devoted communities, and where fans discover what they'll love for the rest of their lives."
NYC music
#influencer-marketing
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Marketing
fromMiami Herald
6 days ago

Inspired by Coachella to hire influencers? What your contract should cover

Clear influencer agreements are essential for successful partnerships, especially during major events like Coachella, to avoid confusion and protect budgets.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Design
fromFast Company
1 month ago

How the public changes spaces-and art-for the better

Public engagement enhances design, transforming spaces into vibrant community hubs that foster creativity and connection.
Marketing
fromVariety
6 days ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
fromEntrepreneur
1 week ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
Marketing
fromExchangewire
6 days ago

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.
Media industry
fromNieman Lab
4 weeks ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
fromOregon ArtsWatch * Arts & Culture News
3 weeks ago

MusicWatch Monthly: Any actual existence * Oregon ArtsWatch

Chris Thomas, a notable composer, has created music that resonates with the styles of John Williams and Danny Elfman, particularly in his theme park compositions.
Music production
Portland food
fromPortland Mercury
1 month ago

One Step Forward, Two Steps Back: Portland Indie Music Venues Need Support

Portland's independent live music venues face closures and changes due to economic challenges, pandemic effects, and shifting audience behaviors.
fromColossal
1 month ago

How Do Artists Finance Their Lives? Join Us for a Discussion About Mason Currey's New Book

Mason Currey dives into the underexplored topic of how artists fund their practices and lives, revealing the financial strategies that have supported creatives through the ages.
Arts
fromPsychology Today
1 month ago

Music in Community Offers Light in Dark Times

In frightening times, it makes a huge difference not to feel alone. Creating art with others in community enhances agency and strengthens self. Creativity requires an open heart; love enhances hope and diminishes fear.
Music
NYC music
fromPitchfork
1 month ago

I Went to a Hip-Hop Streamer Convention and All I Got Was This Piece of Content

Twitch streamer Tylil James captivates fans at MVP Arena with viral dance performances, showcasing the intersection of online fame and live entertainment.
Film
fromNo Film School
1 month ago

Reclaiming Distribution: A Modern Indie Release Strategy

Filmmaker Gille Klabin abandoned traditional distribution for his second feature, choosing self-distribution with transparent data-driven marketing to maintain creative control and maximize returns on his low-budget film.
Music
fromBillboard
1 month ago

10 Best Ways for Indie Artists to Promote Their Music Online

Independent artists should build a professional website as their online home base while strategically focusing on one or two social media platforms to maintain quality content and authentic engagement.
Startup companies
fromThehustle
2 months ago

Know a lot of people? Turn it into a side hustle

Nolodex enables communities to monetize member referrals by tracking introductions and paying referrers a commission when business deals close.
fromFood & Beverage Magazine
2 months ago

Craft Beer and Rock Music: A Cultural Collaboration - Food & Beverage Magazine

Craft beer has always been about creativity and community, but when it teams up with rock music, it becomes something truly special. In this post, we'll explore some of the most iconic collaborations between craft breweries and legendary bands, highlighting how these unique brews reflect the spirit of rock culture. ## The Rise of Band-Inspired Brews As craft beer continues to dominate the beverage landscape, breweries are increasingly looking to popular culture for inspiration. Band-inspired beers have become a staple, and for good reason. They not only attract fans of the music but also tap into the stories, values, and identities that these bands represent.
Beer
Startup companies
fromFast Company
2 months ago

Community is the smartest investment a solopreneur can make

Building intentional communities is essential infrastructure for solopreneurs to sustain creativity, provide reality checks, and amplify professional impact.
fromThe Wire Magazine - Adventures In Modern Music
2 months ago

A line in the sand - The Wire

Since its founding in 2008, Bandcamp has become an invaluable resource for musicians, from bedroom producers to pop stars, as a host for the streaming and buying of their work. With artists and labels selling a wide range of physical products in addition to every major digital format, Bandcamp is the closest thing to a globe-spanning independent record store. In 2022, founder Ethan Diamond sold Bandcamp to Epic Games, who
Music
Graphic design
fromItsnicethat
3 weeks ago

"Be loud online, build connections, and look for side doors..." - How to get seen by brands

Emerging designers can reach major brands through strategic networking, targeted portfolio development, and leveraging digital platforms rather than relying solely on family connections or traditional career progression.
Music production
fromRAIN News
1 month ago

Too Lost (music tech) receives funding for artist/label distribution & publishing

Too Lost, a New York music tech platform serving 450,000+ independent artists, secured strategic investment from GoldState Music and TA Associated while founders retain control and ownership.
Arts
fromArtnet News
2 months ago

This New Advisory Wants to Help Artists Master Their Money | Artnet News

Artist Money Matters provides tailored financial tools and advisory to artists, covering cash-flow, pricing, contracts, taxes, grants, budgeting, and studio sustainability.
Music
fromOregon ArtsWatch * Arts & Culture News
2 months ago

"What is My Hand in This?": A powerful call for a better world * Oregon ArtsWatch

Davóne Tines and Ruckus delivered a powerful, multi-genre concert pleading for a better world, blending spirituals, opera, and rock-infused period instruments.
Music
fromFortune
1 month ago

Gen Z is hacking the exorbitant costs of live events by ditching Coachella and opting for something actually affordable. Meet Breakaway | Fortune

Breakaway festival makes large-scale concert experiences affordable and accessible to Gen Z and millennials by operating in mid-tier cities with ticket prices starting at $40 per day, challenging the expensive destination-festival model.
fromTechCrunch
2 months ago

So, what's going on with Musicboard? | TechCrunch

Musicboard, an app for music discovery and recommendations, has been struggling, according to its users. Over the past several months, users said the app experienced outages, the website went offline, and the Android app disappeared from the Play Store. This has concerned its devoted, if small, user base. (The app has been downloaded around 462,000 times to date, according to market intelligence provider Appfigures.) On Reddit, users have been recommending alternatives and offering each other support as they wait for any update.
Music
fromForbes
2 months ago

Here's Why Even 'Boring' Small Businesses Need Social Media Marketing

If you think your small business is too "boring" or "unsexy" to need social media marketing, think again. Social Media Today reports that over 72% of people use social media for brand research and to learn more about products or services they're thinking about buying. You wouldn't buy from a business without doing at least a little bit of research, right? The same goes for your potential customers. When you think of social media as a research channel, the game changes.
Marketing
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