Brands are discovering their sales associates are among their most valuable influencers
Aerie has launched a series called 'Associate Picks' on TikTok where store associates showcase their favorite products, significantly engaging with viewers and generating content.
Serena Williams made a subtle business move at the 2024 US Open
Serena Williams returned to the US Open not just as a spectator but to promote her cosmetics brand, Wyn Beauty, uniquely engaging with the event's audience.