Media industryfromDigiday3 months agoInside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Marketing techfromAdweek3 months agoWPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
Marketing techfromDigiday3 months agoWPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
