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Marketing tech
fromDigiday
3 weeks ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
2 weeks ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Marketing tech
fromDigiday
3 weeks ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
2 weeks ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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