How Dunnes Stores went from 'Better Value' to 'Simply Better' to win the grocery shopping wars
Dunnes Stores, under Margaret Heffernan, reaffirmed supermarket leadership over Christmas by evolving from a bargain image to top-tier positioning amid fierce competition.
'From Better Value to Simply Better': How Dunnes Stores kept its foreign rivals at bay to win the grocery shopping wars
Dunnes Stores, led by Margaret Heffernan, reaffirmed supermarket leadership over Christmas while evolving from a bargain-basement image to a top-drawer brand.
