Sunglasses, Italian Style: How Persol Became a Silver-Screen Icon
Marcello Mastroianni propelled the sunglasses brand Persol into the stratosphere by wearing different frames in La Dolce Vita and Divorzio All'Italiana, exposing the brand to a glamorous audience.
Roman life embraces effortless, sun-soaked sprezzatura, turning historic streets, long meals, and iconic landmarks into a timeless, stylish way of living.
Fashion is about fantasy': Max Mara's short shorts are inspired by postwar Naples
Cinema was the thing that really took Italian style into people's lives, and where Italian style was effectively invented, said Ian Griffiths, Max Mara's designer.