Treat failures as data; repeatedly test uncertain elements, join experiment communities, and desensitize to non-reward to build resilience and adaptiveness.
The Pentagon is pushing for speed, but sloppy weapons testing is slowing it down, watchdog says
U.S. military must involve testers early, adopt iterative testing, digital twins, and user feedback to speed and improve weapons development and deployment.
Experimental marketing is probably cheaper than failing
Iterative, hypothesis-driven experimentation of packaging and marketing delivers low-cost, measurable improvements and practical solutions that can transform product handling and marketing outcomes.