fromwww.nytimes.com
4 hours agoVideo: Is K-pop's Cute Era Over?
ILLIT's Not Cute Anymore came out a couple of months ago. It's an incredibly impressive pop song. It has this kind of, like, light, lithe, rocksteady vibe to it. I also hear it as a little bit of a pointed rebuke to how a lot of girl groups are framed in K-pop. Innocent. Sweet. And maybe it's a bit of a broadside in the ongoing K-pop war between NewJeans and their parent label, Hybe.
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