Kim Donggyu Text description provided by the architects. Defining the spatial identity of an overseas brand that deals with delicate fragrances is a profound challenge. In this project, we turned to the philosophy of 'Daegang ()'. While often used in modern Korean to mean 'roughly' or 'in general,' the Chinese characters tell a deeper story: (Great) and (The Main Stay/Head-rope of a Net).
We often picture ourselves the birth of philosophical thought happening before the eyes of the Athenian citizens, mesmerized and horrified by the discussions and the hearings of Socrates, Plato, and so on. Nevertheless, the roots of what we call Western philosophy may be as foreign as any root we dig beneath the earth. Egyptian, Amerindian, Bantu, Chinese, and Indian traditions are often treated as strangers in the public square of philosophy, full of flies and chattering owls.