Social media marketing
fromSilicon Canals
5 hours agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.