We look at the 2030 target as a floor of our ambitions, always acting in the long-term interest of our brand, safeguarding exclusivity above all. That is not how automakers talk. That is how luxury houses talk.
So I've seen generations change, and Gen Z is the generation that's most similar to my generation, the sixties. They're very value-driven. They're concerned with climate, they're concerned with authenticity, truth, being who they are, and relationships.
Coach has always been a brand that has balanced magic and logic. It takes both to really bring a great business to life, and Tapestry has embodied those concepts. Magic is the emotional pull, the desire, the charms hanging off a handbag. Logic is the data, the execution, the deliberate targeting of younger consumers that turns desire into revenue.