Prada has unveiled new scaffolding on its building, currently undergoing renovation, that covers its facade in rippling layers of semitransparent Prada-green scrim paper. The result is a beautifully nuanced design solution that turns what's typically a functional safety requirement into a moiré urban dreamscape that becomes a visual extension of Prada's brand.
If you visit the Hermès website in search of a scarf or a handbag, you'll be greeted by a collection of whimsical sea creatures swimming across the screen. To navigate to the watch section, you'll click on an image of a watch flanked by an eel. To locate shoes, you'll click on a loafer with a pelican sitting inside it as if it were riding a boat.
Digital has never been just marketing for me. It is a tool that connects creativity and influence. I always say: attention is the new currency. It all started with short videos and bold ideas that unexpectedly went viral. This gave me the confidence that I can use the language of cinema and storytelling on social media to create projects that change the perception of brands.
The cosmetics industry is constantly changing, influenced by what consumers want, sustainability objectives, and advancements in packaging technology. Although ingredients and formulas frequently steal the spotlight, packaging plays a crucial role in influencing product perception and performance. More and more brands are opting for glass bottles as their preferred packaging solution. This change goes beyond mere appearance. It showcases a significant shift in the perspectives of consumers and businesses regarding sustainability, safety, luxury, and long-term value.
Valdes shares insights into how LPT Realty has achieved remarkable growth, evolving from a startup in 2022 to becoming a leading name in the real estate industry in just three years, highlighting innovative scalability and agent empowerment as key strategies.