#luxury-experiences

#luxury-experiences

The centerpiece is Empire for Two, a date night that gives one lucky couple private access to the building's interactive exhibits and Observation Decks. The experience culminates in an intimate dinner for two on the 102nd Floor, complete with a specially decorated setting, a professional musician, vintage Dom Pérignon and a three-course chef's tasting menu by STATE Grill and Bar, paired with wines selected by the building's sommelier.

"In the luxury segment, we always say we're giving you a lot of ROE: A return on ego." That "return on ego," Chaar explained, is what drives buyers toward exclusivity and identity-defining purchases. Whether it's a limited-edition watch, a supercar, or what he calls the "limited edition of real estate"-co-branded luxury developments that partner with prestige brands including Aston Martin, for example-today's affluent consumers are chasing rarity and recognition as much as yield.

Treating myself to a night out or a day snowboarding felt out of reach, and I couldn't imagine any way around it until I saw an ad for secret shopping.