#market-entry-strategy

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Toronto startup
fromwww.cbc.ca
1 week ago

How soon will Chinese EVs be sold in Canada? | CBC News

Chinese electric vehicles entered the Canadian market March 1, but established brands like Tesla, Volvo, and Polestar will likely arrive first, while new Chinese brands face longer approval timelines.
fromHarvard Business Review
5 months ago

The Hidden Cost of Rushing into Emerging Markets

Emerging markets are increasingly important for multinational companies (MNCs), but entering these markets can be a difficult and costly experience. As interest in emerging markets grows, so too has research into their unique challenges and opportunities. A critical, yet overlooked, problem is that companies often take an overly optimistic view of how quickly success can be achieved in these complex, unfamiliar environments-a phenomenon we call the temporal optimism trap.
Business
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