Lululemon's stock took a plunge, suggesting that investors didn't think O'Neill was the right pick. Many analysts argued that following the Nike playbook would not lead Lululemon out of its financial doldrums.
Reeves bounces back after tears but challenges remain
The markets, which quickly responded unfavourably, did not wait for media coverage to decide to trade against Britain. Perhaps counter-intuitively, those market movements point the way through this for Reeves.