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Marketing
fromExchangewire
2 weeks ago

Thrad CEO Andrea Tortella Launches Children's Book "Mark Loves Marketing" to Inspire the Next Generation of Marketers - ExchangeWire.com

Andrea Tortella's children's book reframes marketing as the ethical art of sharing meaningful ideas, countering negative perceptions by highlighting advertising's role in funding journalism, the open internet, and AI accessibility.
Marketing
fromThe Berkshire Eagle
2 months ago

Constant Contact Acquires GURU Conference and Education Assets to Power the Next Era of Small Business Marketing

Constant Contact acquired select education and event assets from GURU Media Hub, including GURU Conference, SubjectLine.com, and Certified GURU, integrating them into its ecosystem.
fromRAIN News
6 months ago

Acast launches school to teach advertisers about podcasts

"Despite strong growth in podcast listenership, many marketers still see the channel as complex and hard to understand," Acast asserts. "Ads Academy aims to remove that friction by providing structured, flexible training that covers everything from ad formats and creative to targeting, programmatic buying, and measurement." The curriculum provides two on-demand courses, free of charge, designed to build the knowledge and skills which help plan and implement a podcast advertising campaign.
Podcast
Marketing tech
fromCity AM
8 months ago

Brave Bison's new deal signals rising EdTech trend

Brave Bison has acquired MiniMBA to enhance its training offerings and capitalize on the growing demand for marketing education.
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