#marketing-evolution

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fromExchangewire
1 month ago

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

Seedtag has launched neuro-contextual advertising, integrating AI and neuroscience to improve marketing effectiveness.
This approach enhances traditional targeting by understanding deeper human signals like emotion and intent.
Marketing tech
fromDigiday
2 months ago

The Rundown: What Droga's move at Accenture Song means for a creative group in flux

Accenture Song transitions leadership to Ndidi Oteh as David Droga steps up to a vice chair role, signaling a shift from creative to CRM focus.
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fromForbes
3 months ago

Riding The Wave: The Challenge Of Marketing In The Evolving Web3 Space

Web3 marketing has evolved from niche forums to mainstream social media, highlighting its rapid growth and the importance of adaptability in strategy.
Marketing tech
fromThe Drum
4 months ago

Brands need speed & ideas from agencies, says ex Cisco, Microsoft, Adobe & IBM marketer

Agencies must evolve into strategic partners and 'ideas factories' due to shifting marketing dynamics.
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