#marketing-impact

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fromMarTech
1 month ago

AI fatigue is real, and it's costing brands more than engagement | MarTech

The backlash against AI is not just a niche reaction; it reflects a growing cultural shift against AI, impacting both marketing efforts and company reputations.
Artificial intelligence
Marketing tech
fromExchangewire
1 month ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
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