#measurement-frameworks

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#marketing-experimentation #programmatic-advertising #growth-strategy #retail-media #roas-vs-romo
Growth hacking
fromDigiday
3 days ago

Why marketers are embracing waste as a part of experimentation

Planned, bounded marketing waste enables experimentation and scalable growth when paired with clear guardrails, measurement frameworks, and transparent decision rules.
Marketing tech
fromAdExchanger
3 weeks ago

ROAS? Nah. The Home Depot's All About ROMO | AdExchanger

Measure retail media impact beyond ROAS by adopting frameworks like ROMO that capture long-term customer journeys, brand equity, acquisition, and loyalty.
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