#media-strategies

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fromThe Verge
1 week ago

A-lister antics and Schedule A shenanigans

Promoting summer blockbusters has become increasingly complicated, requiring publicists to strategically select platforms for celebrity appearances, beyond traditional media outlets.
Film
fromPodcaster News
1 week ago

Familiar Leaders, Fresh Climbers, And Ad Spend Surges Signal Momentum - Podcaster News

Crime Junkie continued its reign at the top, holding the #1 spot in audio reach with 8.1 million listeners, despite a minor dip of 2% - a sign of enduring popularity and listener loyalty.
Podcast
fromExchangewire
1 month ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
European startups
fromPR Daily
1 month ago

Crossing the pond: Why your UK PR playbook won't float in the US - PR Daily

UK and US PR require different strategies despite sharing cultural similarities.
Understanding regional nuances is essential for successful PR campaigns in the US.
fromExchangewire
1 month ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
fromTWiT.tv
2 months ago

TWiT.tv's Diverse Sponsorship Offerings | TWiT.TV

TWiT.tv's diversified advertising approach is essential for its growth and survival in the competitive podcasting landscape.
fromDigiday
3 months ago

Media buyers look for ways to stay ahead of clients' tariff budget pressures

"The tariffs crisis is providing new ammunition for marketers and agencies already exploring those strategies."
Media industry
Media industry
fromExchangewire
4 months ago

VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

VideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.
fromAdweek
9 months ago

Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek

Mediaweek is a premier conference gathering leading experts and executives to discuss evolving media strategies, focusing on innovative tactics for brand and business growth.
Marketing
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