#menu-simplification

#menu-simplification

Starbucks' turnaround focuses on operational discipline, consistent service, appealing store design, a streamlined menu, added seating, and measured international expansion to drive sales.

Contemporary bagel shops favor a limited set of lighter blond bagels, leading to declining availability of traditional darker varieties like pumpernickel.

Wendy's renamed Biggie sizes to small/medium/large in 2006, keeping portion sizes largely unchanged to simplify menu clarity and avoid the "biggie" stigma.