#mobile-data

#mobile-data

Data gathered from smartphones enables service providers to infer a wide range of personal information about their users, such as their traits, their personality, and their demographics. This personal information can be made available to third parties, such as advertisers, sometimes unbeknownst to the users. Leveraging location information, advertisers can serve ads micro-targeted to users based on the places they visited. Understanding the types of information that can be extracted from location data and implications in terms of user privacy is of critical importance,

"I'm as guilty of doomscrolling as the next person, but knowing that doomscrolling is actually costing me money makes me feel dumb," Yang told TechCrunch.

It's not a shock to see research verifying the fact that Americans use a lot of data. Just how much is surprising, however. A new CTIA report said that, last year, 132 trillion megabytes (MB) of mobile data was consumed. Total growth was 32 trillion MB, which marked the biggest year-over-year increase ever and was the third consecutive year of approximately 35% growth.