Comcast posted mixed results for its fourth quarter on Thursday, beating analyst expectations on earnings but slightly missing on revenue. Once again, Comcast's broadband business showed signs of significant competition facing cable companies. Comcast said it lost 181,000 domestic broadband customers during the period, although said the losses were offset by an increase in international subscribers. The company's mobile offering remained a bright spot, notching 364,000 additions during the period and bringing its total to more than 9.3 million mobile customers for Comcast's newest business.
Shoham Lachkar is an industry-recognized mobile growth expert with over 15 years of experience in ASO (app store optimization), SEO, and performance marketing initiatives. Lachkar holds expertise in ASO, organic growth, user psychology, and mobile marketing and contributes to building scalable frameworks globally. As a leader across multiple top mobile-gaming and marketing organizations, she oversaw ASO strategy for a global portfolio of widely used apps and collaborated with brands whose products have achieved significant reach across major app stores.