Tubemogul strikes deal to shake-up location-based advertising
Tubemogul integrates Factual's Geopulse tools to enable deterministic, portable location-based targeting for video campaigns with custom geo-fences and audience segments beyond walled gardens.
Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy
Out-of-home advertising reaches mobile consumers during daily journeys, leveraging congestion and smartphone engagement to boost sales and combat post-holiday slow demand.
