#mta-advertising-pilot

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Marketing tech
fromTime Out New York
1 week ago

Audio ads could soon be a part of your daily commute on the NYC subway system

The MTA launched a pilot program playing 75-decibel audio ads every 10 minutes in select subway and commuter rail stations through June 2026 to generate revenue.
fromParade
1 week ago

Pending Change to NYC Subways Has New Yorkers Begging, 'Please God No'

Disgruntled travellers were quick to point out that half the time you "can't even hear what the conductor says" between busted speakers and crackling audio transmissions, while some expressed concern that "condition[ing] riders to ignore audio messages" could pose a safety risk when it comes to emergency announcements.
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