#multi-currency

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Marketing tech
fromThe Drum
1 week ago

TV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP

TV measurement must adopt a multi-currency approach and measure impressions by impact to reflect cross-platform viewing and rebuild consumer trust.
#cloud-mining
fromBusiness Matters
1 month ago

When Payments Cross Borders, The Checkout Needs To Keep Its Nerve

Accepting payments from customers around the world adds a layer of complexity that businesses only notice once they begin trading across borders. Different currencies, shifting exchange rates and varied banking rules all influence how smoothly a transaction clears. When a payment system is built with local use in mind, these international details tend to trip it up. A setup designed for global traffic handles these differences without slowing customers down. Businesses that plan for this early usually avoid the friction that appears when customers pay in unfamiliar currencies, especially when those customers expect a checkout that behaves consistently no matter where they live or which payment method they prefer.
E-Commerce
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