fromMedium
3 days agoBrains Hate Multitasking-UX Designers to the Rescue
Multitasking is the biggest con the modern world has ever sold us, right up there with fad diets that promise you can eat nothing but cheddar cheese and still lose ten pounds. Dr. Steve Robbins, the 2024 keynote speaker at the American Marketing Association Symposium for the Marketing of Higher Education, reminded us that people are not wired to process multiple high-level tasks simultaneously.
Science