#music-consumption

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Music
fromAdweek
2 weeks ago

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.
fromMedium
3 weeks ago

The social significance of Spotify Wrapped

Personalization in music consumption has shifted from subcultures to individual listening patterns, significantly influenced by technology and platforms like Spotify.
Podcast
fromRAIN News
4 months ago

Online Audio for 228 million Americans (Edison Research)

Over 228 million Americans listen to online audio monthly, marking a significant growth in audience engagement.
Younger audiences dominate online audio consumption, with 90% of 12-34-year-olds tuning in regularly.
Online audio brand awareness is led by Spotify, with rising competition from YouTube Music.
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