"Our mission statement, from the very beginning, states that we wish to become one of the great small distilleries of the world, and deliberately eschews the sole pursuit of profits." Ken Lewis underscores the importance of purpose in craft distilling, emphasizing quality and community over mere financial gain.
The increase in non-alcoholic drink sales has become notably significant, with a 31.5% rise observed between 2022 and 2023, indicating a shift in consumer preferences.