#on-running

#on-running

On a recent flight to Switzerland, I noticed that half of the people on my plane were sporting the same style of holey-soled sneakers that are technically designed for distance running. I was puzzled by this shoe choice at first, but eventually, it clicked for me: the shoe brand that these fliers were sporting, On Running, is Swiss! Besides that, big travel days can sometimes feel like running an ultramarathon,

Everyone from marathon runners to Oprah is a fan of On running shoes, a buzzy Swedish brand known for infusing its sneakers with cloudlike comfort (hence its line of On Cloud shoes), which it does with its signature soles that have holes along the bottom of them. The gaps in the outsole are actually a complex cushioning system-they compress and decompress on every single step.

On sneakers have become incredibly popular in urban environments like NYC and L.A., effortlessly blending fashion with functionality while being a favorite among stylish individuals.